Codeblack Films (CF), a division of leading global entertainment company LIONSGATE®, is a vertically integrated film production and distribution company focused on providing independent studios, filmmakers, globally-recognized celebrities, intellectual property rights holders and brands cross platform monetization solutions. Entertainment industry veteran Jeff Clanagan founded Codeblack Films in 2012.
The passion of Codeblack Films executive team is to super serve the global Black community and help its content and brand partners access the power of the $1-trillion African-American consumer market. The African-American population continues to expand both in pure numbers and in buying power and has a major influence on entertainment, technology and media trends. CF's analysis and understanding of the social context of this fast evolving market, values, attitudes, behavior, trends and pre-trends, allow us to position our content and brand partners in the center of influence and develop the best strategy to maximize benefit.
Codeblack Films employs a transmedia approach which involves the discipline of leveraging brands and products across multiple platforms, by creating a diversified portfolio of developed content and technology applications with an overarching brand narrative that is then distributed through both traditional and new media outlets. By establishing a single brand narrative that flows from live performance venues to theatrical exhibition houses to TV to web to mobile devices to game consoles, brands and content are strategically leveraged and positioned to benefit from multiple revenue platforms, consumers and fans enjoy a richer experience and stakeholders realize increased value.
Through parent company Lionsgate, Codeblack Films' operational capabilities include motion picture production and distribution, strategic acquisitions, television programming and syndication, home entertainment distribution, digital distribution, new channel platform monetization and international distribution and sales.
President, Codeblack Films
The entertainment industry's shifts are seismic, but visionary Jeff Clanagan has managed to remain in front of the next wave for over two decades. As Codeblack Enterprises President and CEO, Clanagan continues to set industry precedents by producing and distributing content that defies conventional wisdom, and is leading market growth into a territory that was once dismissed as barren.
In 2012, Clanagan ventured into an unprecedented partnership with Lionsgate, a leading global entertainment company, to bring his expertise in feature film, television programming, comedy specials and digital content to this new partnership. As a division of Lionsgate, Codeblack Films is a vertically integrated entertainment and new media company focused on providing independent studios, filmmakers, globally-recognized celebrities, intellectual property rights holders and brands operating in the entertainment and sports industries cross platform monetization solutions.
The passion of Codeblack Films executive team is to super serve the global black community and help its content and brand partners access the power of the $1-trillion African American consumer market. The African American population continues to expand both in pure numbers and in buying power and has a major influence on entertainment, technology and media trends. CF's analysis and understanding of the social context of this fast evolving market, values, attitudes, behavior, trends and pre-trends, allow us to position our content and brand partners in the center of influence and develop the best strategy to maximize benefit.
Quincy C. Newell III
General Manager, Codeblack Films
Quincy Newell has more than 20 years of entertainment industry experience and possesses a unique and diverse repertoire of skills acquired from positions held at mainstream and independent studios and distributors including Warner Bros. Records, Rhino Entertainment, Virgin Records, Paramount Home Entertainment, UrbanWorks Entertainment, Ventura Distribution and Codeblack Entertainment/Vivendi Entertainment. During this time, Newell has marketed and project managed the release of more than 300 music and home video titles and has directly managed the theatrical release of 6 independent films. In the past 10-years, Newell has launched and run two successful businesses and has been responsible for generating over $500-million in revenues for those organizations. Newell currently holds the position as General Manager of Codeblack Films, a subsidiary of Lionsgate and serves as Executive Vice President and Partner at Codeblack Enterprises LLC.
Newell's diverse professional background affords him the ability to exhibit a powerful mix of core business acumen and creative aptitude. Having held a range of senior management positions in sales & marketing, project management, acquisitions, operations, production and business development, Newell's vision, discipline and ambition combined with good old-fashioned hard work, have established him as a strong catalyst to success.
Director of Marketing, Codeblack Films
Kim Walters is the Director of Marketing at Codeblack Films, and is a savvy, results-oriented Brand Strategist with over a decade of marketing experience. Her insight has contributed to the success of national, regional and local work for automotive, retail, fast casual accounts, and new business accounts; production work for NAACP Image Awards, Stellar Gospel Music Awards, Soul Train Music Awards, Lady of Soul Awards, and Soul Train's "Holiday Starfest"; Buffalo Wild Wings, Shaq's All Star Comedy Tour, to name as few as well as civic work with the United Negro College Fund, Starlight Children's Foundation and the Y.M.C.A., to name a few. Entertainment companies of note include Sony Pictures Home Entertainment, Vivendi Universal, A&E Lifetime and now Codeblack Films/Lionsgate. Most recently, Kim established and positioned the brand's identity, led marketing teams and grew accounts for Allied Integrated Marketing's newest African-American marketing division penned, Allied Moxy.
Having been responsible for overseeing national and local consumer campaigns as well as smaller budgeted direct-to-video releases, Kim is skilled at strategy, planning and execution in the areas of B2C and B2B brand integration and marketing disciplines that include: advertising, promotions, events, PR & publicity, creative development, digital/new media, research, business development and more.